Familiarity can be a trap

This is a clip from David Elikwu’s conversation with Barrett Brooks on 📙The Knowledge Podcast 🎙️
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David speaks with Barrett Brooks, a writer and executive coach specialising in guiding mission-driven founders and creators through emotional and strategic barriers to business growth. His writing focuses on leaders and companies tackling critical societal issues such as climate change, biodiversity, education, food systems, healthcare, and circular products. Previously, he was the managing editor of The Carbon Almanac (a bestselling book on climate change led by Seth Godin), COO at Good Coffee, and COO at ConvertKit.

They talked about:
💡 Unexpected lessons of business failure
⚖️ The struggle of balancing ambition with reality
❌ The power of rejection
🧭 The moral cost of career advancement
🏆 The balance between success and failure
🤝 The cost of friendship in leadership roles
This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here:
Part 1: 🎙️ Purpose, Passion, and Perseverance with Barrett Brooks (Episode 109)

📜 Full transcript:

👤 Connect with Barrett:

👨🏾‍💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
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