Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall

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This week we're joined again by Eliot Marshall! Eliot is a BJJ black belt, retired UFC fighter, and owner of Easton Training Center in Colorado. In this episode, Eliot explains the 4 elements that every successful Jiu-Jitsu gym needs to nail: sales, marketing, product, and culture.

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Train at Easton Training Center in Colorado:

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Mental models discussed in this episode:

Abundance Mindset

Race to the Bottom

Ulysses Contracts

Survivorship Bias

Consistency

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guillaumel
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