The Unilever Foundry: Lifebuoy & NextBillion Case Study

The Unilever Foundry: Lifebuoy & NextBillion Case Study

Pepsodent and Lifebouy were facing a struggle to reach rural consumers in Bangladesh due to the limited traditional media channels. Together with Foundry, the teams engaged Next Billion to create a rural solution, Mobile Movies, a pop-up movie theatre to bring the targeted users together everyday with entertaining programs and use the gatherings to show educational videos and introduce product samples & positive behaviors to community.

The Unilever Foundry is our platform for start-ups and innovators to engage, collaborate and explore business ideas with Unilever and our 400+ brands. Through the Foundry, start-ups can view and apply to address briefs from our brands and functions; apply for business mentorship to get valued guidance and advice from across our business, or register to attend events across the world.

We are on a mission to transform the Unilever growth model to make sustainable living commonplace by collaborating with innovators. The platform is the entry-point for start-ups and entrepreneurs seeking to connect with Unilever. Our objective is to build and cultivate strategic partners for the future, with Unilever as a partner of choice.

Whether you’re an established start-up ready to scale up, a Creative, Designer or Inventor there are many ways for us to collaborate.