Changemakers: Via Full Trailer

The cofounder story of Maite Diez-Canedo and Itziar Diez-Canedo, MBAs ’17, starts at home. Instead of a lemonade stand, the seven and five-year-old sold books.
“Hearing 10 rejections before lunch and just picking back up and trying to sell again. That’s a core memory,” Itziar says.
The two sisters kept working together, and studying together, both enrolling at the GSB. “ “Not only did we think of the idea for Via, but also we tested our own co-founder dynamic,” Maite says.
Watch the full video in our Changmakers series playlist.
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