The Macallan Visitor Experience

A visitor’s route leads through the production hall (14,800 sqm), which is impressive in terms of both architecture and content. All production stages and components leading to the whisky are presented in the walk-through installations. They explain the importance of wood for maturation in the oak barrel, the magic of blending, the composition of the whisky with its different colours, and last but not least the final product, the whisky itself.

Client: The Edrington Group, Glasgow, United Kingdom
Design: ATELIER BRÜCKNER, Stuttgart, Germany

The work was awarded a Red Dot: Best of the Best in the Red Dot Award: Brands & Communication Design 2019. It is part of the special exhibition “Analogue, Digital, Interactive: World’s Best Communication Design Awarded by Red Dot” in the Red Dot Design Museum Essen.