filmov
tv
MacBook Pro QWERTY Touch Bar Trailer
Показать описание
MacBook Pro QWERTY Touch Bar Trailer
This is the official trailer from apple of there latest 2016 Macbook pro 13 inch and 15 inch laptop and this trailer is the first macbook pro 2016 trailer to be seen as a tv ad
Apple has unveiled new high-end laptops that feature a thin interactive display above their keyboards and a fingerprint sensor.
The firm says the MacBook Pro's Touch Bar provides software-specific commands that are more "intuitive" to use than the function keys it replaces.
The announcement was not a surprise, however, because of an earlier leak.
Apple had not updated its MacBook Pro laptops since May 2015. Its MacBook Air models were two months older still.
That is likely to have contributed to a fall in sales.
Earlier this week Apple revealed that it had sold 10% fewer Macs in the year ending 24 September than over the prior 12 months.
Researchers suggested the wider PC market also shrank, but to a lesser extent.
MacBook ProImage copyrightAPPLE
Image caption
The Touch Bar adapts to the different software being used
"The lack of updates was part of the problem, but it's also the case that the competition has got a lot stronger," commented Roberta Cozza from the tech consultancy Gartner.
"Over the past year we've seen more interest form both business customers and consumers in Windows 10 computers, which have benefited from both the new operating system as well as better designs and better pricing from their manufacturers.
"For some time, Apple's main focus has been the iPhone - which accounts for much of its revenue - and making the iPad a better productive tool. But there are still many users who want PC-grade performance, and they needed this Mac refresh."
There was no mention of an update to the MacBook Air nor to the firm's iMac or Mac Pro desktop PCs.
This is the official trailer from apple of there latest 2016 Macbook pro 13 inch and 15 inch laptop and this trailer is the first macbook pro 2016 trailer to be seen as a tv ad
Apple has unveiled new high-end laptops that feature a thin interactive display above their keyboards and a fingerprint sensor.
The firm says the MacBook Pro's Touch Bar provides software-specific commands that are more "intuitive" to use than the function keys it replaces.
The announcement was not a surprise, however, because of an earlier leak.
Apple had not updated its MacBook Pro laptops since May 2015. Its MacBook Air models were two months older still.
That is likely to have contributed to a fall in sales.
Earlier this week Apple revealed that it had sold 10% fewer Macs in the year ending 24 September than over the prior 12 months.
Researchers suggested the wider PC market also shrank, but to a lesser extent.
MacBook ProImage copyrightAPPLE
Image caption
The Touch Bar adapts to the different software being used
"The lack of updates was part of the problem, but it's also the case that the competition has got a lot stronger," commented Roberta Cozza from the tech consultancy Gartner.
"Over the past year we've seen more interest form both business customers and consumers in Windows 10 computers, which have benefited from both the new operating system as well as better designs and better pricing from their manufacturers.
"For some time, Apple's main focus has been the iPhone - which accounts for much of its revenue - and making the iPad a better productive tool. But there are still many users who want PC-grade performance, and they needed this Mac refresh."
There was no mention of an update to the MacBook Air nor to the firm's iMac or Mac Pro desktop PCs.
Комментарии