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STR8 Art is Truth Festival, 2024
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The brand: STR8
The work: strategy, production, implementation
The details: Under the "Spray your Truth" tagline of STR8, in 2024 we implemented a 3rd edition of the Art is Truth Festival concept event, a celebration of art in all its forms, music, graphic, extreme sports, in Park Lake Bucharest where we created a 3 day event showcasing each of these art forms - we invited new comers as well as known artists to perform on stage, for some of them the first experience of their lives, we created a live graffiti area where 15 artists created pieces on the spot that were later donated to the Magic NGO which used them to raise money for their program as well as an area for urban sports, BMX, skaters and scooters with workshops and live performances from known athletes.
The timeframe: July 2024
The elements: strategy, creative, production, BTL, music festival, social media, influencers.
The work: strategy, production, implementation
The details: Under the "Spray your Truth" tagline of STR8, in 2024 we implemented a 3rd edition of the Art is Truth Festival concept event, a celebration of art in all its forms, music, graphic, extreme sports, in Park Lake Bucharest where we created a 3 day event showcasing each of these art forms - we invited new comers as well as known artists to perform on stage, for some of them the first experience of their lives, we created a live graffiti area where 15 artists created pieces on the spot that were later donated to the Magic NGO which used them to raise money for their program as well as an area for urban sports, BMX, skaters and scooters with workshops and live performances from known athletes.
The timeframe: July 2024
The elements: strategy, creative, production, BTL, music festival, social media, influencers.
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