HCA Florida Healthcare - We Show Up

Life is about showing up.

Welcome to a whole new state of healthcare. Working with HCA Healthcare, BPD Advertising developed an invigorating brand relaunch campaign titled, 'Show Up'; an aspirational and inspirational line in the tradition of “Just do it.” A call-to-action that encourages you to take agency in your health and in your life.
 
HCA Healthcare shows up for you, so you’re able to show up and live life to the fullest. Show up for those you love and the things that matter. Show up and show the world what makes you unique. And, most of all, show up for your health so you can be your best.

[nicholasbourgord]

We show up as a slogan just sounds like you're committed to doing the bare minimum. It's a shame HCA felt the need to brand themselves a big cold corporate entity, instead of embracing the brand they had of being a family of local caring healthcare facilities.

[arthurlopez]

Who is the lovely lady dancing in the wheelchair? Great humanitarian health commercial. Well done.

[giuso]

I just saw a TV commercial at fox 13 tampa. showing 2 men's holding hands with kids and calling them family. Disgusting. family is a men and a woman. God creation. pathetic. I would never visit this hospital in my life.