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Snowplow at JustWatch - Dominik Raute & Christoph Hoyer - Snowplow Berlin Meetup #3
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SNOWPLOW BERLIN MEETUP #3
✩ Date: 16 November 2016
DESCRIPTION
Dominik Raute (CTO at JustWatch) and Christoph Hoyer (CMO at JustWatch) talk about how the raw data capabilities of Snowplow enable the audience segmentation infrastructure that power the JustWatch campaign business. They also talk about how the approach of universal data capture, together with an audience-centric way of interfacing with their users, created a whole new paradigm to their growth and business intelligence teams. They dive into the technical details of why and how they built the JustWatch Audience Builder with components both on top of and on the side of Snowplow, share their learnings with the framework and talk about best practices they picked up on the way.
MEETUP GROUPS
FOLLOW US
✩ Date: 16 November 2016
DESCRIPTION
Dominik Raute (CTO at JustWatch) and Christoph Hoyer (CMO at JustWatch) talk about how the raw data capabilities of Snowplow enable the audience segmentation infrastructure that power the JustWatch campaign business. They also talk about how the approach of universal data capture, together with an audience-centric way of interfacing with their users, created a whole new paradigm to their growth and business intelligence teams. They dive into the technical details of why and how they built the JustWatch Audience Builder with components both on top of and on the side of Snowplow, share their learnings with the framework and talk about best practices they picked up on the way.
MEETUP GROUPS
FOLLOW US
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