Part 7 | the psychology of colors ✨

Design isn't just about function or aesthetics, the impact of the products you put out is arguably one of the most important elements of the design process. Colors are heavily associated with different emotions. Choosing the right colors in your products can be a great way are a great subtly impact the user's psychology and create greater meaning behind anything you put out. In 2023, Viva Magenta was named Color of the Year by @myPANTONE . While regular Magenta is a brighter shade that bears a closer resemblance to purple, it's a good indication that there is a trend of people gravitating towards bold, bright colors this year. Magenta is associated with youthfulness, love, and femininity.

Photos created using Midjourney.