Ep 98 - Facebook Ads Advanced Targeting Strategy

This week on The Digital Marketing Scoop we talk you through a comprehensive Facebook Ads Advanced Targeting Strategy.

Broadly speaking targeting can be split into two categories.

People who are unfamiliar with your business
People who are familiar with your business.

Unfamiliar with your business: (brand awareness)

Facebook allows you to target people based on the following:

Interests and Brands – pages, events, businesses users follow (e.g. target people who like “Facebook Business page”).

Life events and some profile status – e.g. people who are recently engaged or have children.

Age and gender.

People at a specific location – from an entire continent down to a 1 mile radius.

People who speak a certain language.

Lookalike Audiences.

Familiar with your business: (Re-targeting)

These are people who visited your website and/or came in contact with your brand.

For this you can use custom audiences to get back in front of people who:

Website visitors.

People who carry out certain events on your website - add to cart, purchase, form fillout, visit certain pages,

Facebook video viewers - people who have watched a certain percentage of your video can be added to a custom audience.

People who engaged with any of your organic posts or ads.

Facebook page likes.

A custom list that you upload to Facebook - for example people who signed up to your newsletter.

You can show these visitors ads that remind them of products they have visited on your site.