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LFW SS14 FASHION EAST

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The Fashion East showcase at London Fashion Week is known for its collections so where better to look for some of SS14's coolest hair trends all created by Mark Hampton, Global Hair Ambassador for TONI & GUY Hair Meet Wardrobe?
The show opened with Ryan Lo, who went down memory lane to a world where Hansel & Gretel and Sylvanian families rule. High ponytails with a single curl to them made for a cute, playful look to accompany the collection.
Things then took an edgier turn as Claire Barrow revisited the 70s and 80s with a collection that focused on leather jackets. Hair was given a laid-back blow-dried look to suit the slightly grunge aesthetic.
Ashley Williams also took a step back in time with references to the beaches of the 80s. This translated as a high-shine wet-look ponytail -- finished off with a strip of fabric wrapped around it - to go with the shark conservation theme.
Words by Ginger Clark
The show opened with Ryan Lo, who went down memory lane to a world where Hansel & Gretel and Sylvanian families rule. High ponytails with a single curl to them made for a cute, playful look to accompany the collection.
Things then took an edgier turn as Claire Barrow revisited the 70s and 80s with a collection that focused on leather jackets. Hair was given a laid-back blow-dried look to suit the slightly grunge aesthetic.
Ashley Williams also took a step back in time with references to the beaches of the 80s. This translated as a high-shine wet-look ponytail -- finished off with a strip of fabric wrapped around it - to go with the shark conservation theme.
Words by Ginger Clark