How to create an Ideal Customer Profile (B2B lead generation)

Sending cold emails, but not getting the results you want? One of the reasons might be that you’re not sending your emails to the right people.

Watch this video to find out how to define your ideal customer profile to have a better chance at getting more replies and closing more deals.

To get the most results out of your outreach, you have to find the specific people that are most likely to want your product or service. That way you’ll:
- Increase reply and conversion rates
- Stop wasting money and time on people who are not your customers
- Perform better for your clients

In this video, we’ll walk you through 3 steps to determine your Ideal Customer Profile.
An ICP is a hypothetical description of the type of company that would receive the most value from your product or solution.

Then, after you’ve determined your ICP, it’s important to remember that you’re actually going to sell your solution to people (not to the company itself). That’s why you need to identify the specific people within the company that you want to reach. We’ll show you how to establish your buyer persona and how to create a scrapable persona or one that you can use to find information about.

Knowing all of this information about your clients will help you generate leads and close more deals.
_____________________________

To save you hours of research and boost your reply chances, we’ve prepared a step-by-step guide that will help you:

✓ define the companies you want to target (your Ideal Customer Profile)
✓ define the people you want to get in touch with (your buyer persona)
✓ segment buyer personas into tiers for best outreach results

BONUS: get access to the buyer persona template that got us 20k+ customers!

_____________________________

00:00 - Intro
00:13 - What is social selling?
01:38 - How can you get the best results out of it?
01:44 - Step 1: Determine what channels to use
02:27 - Step 2: Have a good social media profile
03:21 - Step 3: Finding the right prospects
04:28 - Step 4: Build your personal brand
07:41 - Step 5: Engage in prospects' content
08:34 - Step 6: Join relevant communities
09:38 - Step 7: Send multichannel outreach campaigns
_____________________________

Who are we?

lemlist is a tool that lets you personalize your outreach campaigns to create meaningful relationships with your clients and prospects. We specialized in how to leverage cold emailing and multichannel outreach campaigns to find new clients and retain existing ones.

_____________________________

Stay Tuned!

Don’t miss out on being part of an active, value-packed community to discuss everything related to cold emails, sales automation, outbound lead generation, and growth marketing. You'll be able to share and find cool growth tactics!

_____________________________

#coldemail #coldemailoutreach #networking #leadgeneration #lemlist

[GrowWithWill]

Straightforward and concise! Finding the right customer demographic will save you the time of dealing with uninterested customers. Thanks for this!

[SlideNavigator]

Thanks for posting this. This was helpful.

[dealerdude]

Yet another video saying to look at your current customers to find ICP. This doesn't address those businesses that are just starting.