CSUDH Sports Management Roundtable & Webinar | Spring 2021

Join the faculty of the CSUDH Sports Management Certificate to discuss major issues in sports management.

Explore an exciting new career field or refresh your background in the profession by earning a certificate from CSUDH. The online certificate is designed for both current and aspiring professionals in the sports industry. Learners may seek a certificate to advance their career-related knowledge and skills, and others more experienced in other fields may pursue a certificate as a stepping-stone toward a new job opportunity. The online certificate curriculum in Sports Management provides the student with academic preparation and practical training that are required to be successful in one of the following segments of the sport industry:

Hosted by: Dr. Yann Abdourazakou, Professor of Management and Coordinator of the Certificate at CSUDH

Panelists:
Kishore Ramlagan, a marketing and promotions manager at the Staples Center with experience in building plans, building promotions and buying media that have driven results for sports teams and live events in the greater Los Angeles area.

Casey Leppanen, a strategic marketing, promotions and broadcast executive with a proven track record of creating innovative plans that drive results for sports teams and live events. Casey has more than 15 years of experience in the sports industry and served as the Director of Marketing & Fan Development for (San Jose) Sharks Sports Entertainment.

Luke Elliott, Manager, Business Operations, LA Clippers. Luke’s career began in inside sales, where he was responsible for making outbound calls to sell a full menu of ticket packages. Following his first season, Luke was promoted to Account Executive, where he continued selling, but also focused on servicing accounts.

William L. Strickland, a transactional attorney, business executive and registered sports agent who has represented primarily NBA and NFL professional athletes for over 35 years, and is the former President of Basketball at IMG.

J. Colby Washington, a Premium Sales Consultant for Legends Hospitality, LLC with over 7 years’ experience in the sports industry.

Topics include:
Advertising * Promotions * Utilizing Fan Engagement Programs to Drive Revenue * Career paths in sports * Capturing share of heart through youth basketball * Relationship building * athlete activism & advocacy: on and off the field * paying the college athlete * player talent vs. value/compensation * Ticketing strategies * Generating revenues with a stadium

Program Information & Admissions:

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