The simple way to inspire your team | David Burkus | TEDxReno

Most of us think an inspiring purpose must be a bold and lofty ambition. And most leaders think that to communicate a purpose that truly inspires, they need a compelling answer to the question “Why do we do what we do?” But it turns out that most people are less inspired by a compelling answer to “Why?” and more motivated by a clear answer to the question “Who is served by the work that we do?” Based on decades of research and notable examples, Burkus reveals that the simplest, yet most potent, way to inspire your team is by helping them find an answer to the question “Who?”

[Weolson]

I am working on promoting within the company I work for, this is very helpful for how I would like to inspire my team. I work at a gym, and it should be easy for me to give examples of how we help people.

[AndrewDavisSpeaker]

FANTASTIC! It's not why you do what you do.... it's who you serve.

[joykade]

Oh my gosh. This was a powerful one. Great job. Also possibly helped me decide which way to go in my career shift.

[ClayHebert]

To inspire your team, focus on WHO they help and WHO they inspire. Make those stories clear and easy for them to understand and repeat. Love it!

[vohoangdangthi]

Such a motivative Ted video, thank you for helping me look at myself and find out who is the reason that I work hard every day

[carlosprimera]

Muy interesante y motivadora la charla. Gracias.

[noeliacardozovelasquez]

Muy bueno. Creo que casi nadie se plantea, de esa manera, este tema tan complejo y esto puedo abrir mentes.

[heyLGO]

Very smart talk about a counterintuitive idea about what gets the best work out of the best teams (and what turns all teams into the best teams).

[fastinnovation]

It's so interesting how one letter can make a huge difference. Instead of whY, focus on whO. Brilliant how you move the discussion away from an intellectual conversation around purpose to a tangible experience around actual impact.