How To Design the PERFECT Buyer Persona

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Having a strong buyer persona could make or break your business. But how do you build your ideal buyer persona?

Today’s video teaches you exactly how.

⏲ Timestamps
00:00 — Intro
01:16 — Demographics
03:13 — Motivations
05:26 — Fears & Rebellion
10:12 — Online Habits
11:03 — Quote Library
12:34 — Build your persona

🔗 Mentioned Links / Resources

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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival

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#ExposureNinja #BuyerPersonas

[GrowWithWill]

So great that you tackle program market fit! Not a lot of marketing vids on YT talk about this. Always enjoy watching your vids.

[agnesagni]

I am a total novice at marketing and this was such a clear and enjoyable explanation, it is dissolving a lot of my initial fears. Thanks for the valuable info! Subscribed right away.

[Planeviz]

That little interjection in reference to talking to your sales people was brilliant! Not only was it hilariously done, it's true! 👍

[freedmovement]

You are brilliant. I love how clearly (and intermittently comical :) you present the info and how actionable your content is. Thank You. Just subscribed

[whboggs]

This is definitely one of the better buyer persona videos out there! Thanks for the great content!

[mett]

Tim, great content as always. Thank you :)

[joshuarozario]

Great insights! Thanks. I find your insights to be very ‘real world’, unlike a lot of the ‘text book’ content found on YouTube

[abbuchinger]

Great video! How do you do perosna building for a new business without any data?

[joaquinarnaldi]

I'm finding it really hard to create a detailed buyer persona because the information that I find is a bit more limited than other markets. I am looking to create a survey, the problem is I don´t have a costumer base yet because I am working on a startup.

[tyowusu]

As always amazing content with great value. But to me the video feels like it has been sped up a little? Anyways thank you so much for the fantastic input

[gginpar]

Do you guys upload these vides to play at 1.25 speed?

[jjaxsonjjames]

Well that video ended rather abruptly!