Welcome to Brookfield Zoo Chicago

Celebrating 90 years of conservation excellence, we are thrilled to introduce an evolution of our brand identity with you today:

Welcome to Brookfield Zoo Chicago!

Join us in celebrating this momentous occasion and explore the transformative message from our esteemed President & CEO, Dr. Michael J. Adkesson and Cherryl Thomas, Board of Trustees Chair.

[jengojo]

As a child, Brookfield Zoo created lasting memories and had a profound impact on me. Very excited to see the zoo evolving while still preserving its rich heritage. Thank you for your leadership in conservation efforts and protecting wildlife, while also facilitating meaningful encounters for people, allowing all of us to understand and appreciate why safeguarding these creatures, their habitats, and our environment are crucial. Looking forward to all the great things to come and love the new logo!

[insidethezoo]

Love how the new logo references the two lion statues by the South Gate, that's a really neat touch. So excited to see what's in store for the future of the zoo!

[AB-vtxr]

I’m ok with the name change. I’ve been a member and go at-least once a week.

The logo is actually awesome! It looks like they included the lion brothers in it!

Awesome PowerPoint! As an av tech, for events, loved the entire presentation. Also good work with the explanations and revelations! We notice all the huge transformations going on inside from one week to another.
This lets us know what’s kind of going on.

[karinapinn]

Our favorite zoo! We look forward to the upcoming ferris wheel and dolphin show! Keep up the excellent work❤

[StarGiraffinum]

Happy 90th. I wish to visit this place someday.

[lisaspaeth]

Congratulations!! Love the new logo and brand mantra. Looking forward to the future.

[Deck_stef]

Brookfield zoo Chicago, in Brookfield 🙄

[calvinlam]

I remember the days when I was a kid this zoo had elephants, ibexes, baboons, common hippos, forest buffaloes, cassowaries, even ibexes!

[ZebraSiats]

Aww man, don't change the logo ;-;

[Mj-phox]

What a shame to add Chicago to the name. Why? Who put the pressure on that decision? Even Lincoln Park Zoo doesn’t say Chicago and it’s in the city! I’m a member and it would have been nice had members been ask about the change.

[jt]

Stop making videos and make the zoo better. I use to get zoo pass every year. Now it has turned into geese and poop. Most exhibits are closed. You are worried about the logo. You have bigger problems. Plus, during Covid you guys were rude and awful. Get better customer service. Just do better.