How To Stop Facebook Ad Results Dropping Off FAST!

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[bdotdilla]

Thanks so much Ben! This is an absolute Gold Mine! I got hired for a friend of mine to do social media ads because i'm a videographer and have been working in the auto industry for 3 years now. I never understood the back end and what it takes. I only did the videos and let my clients handle the back end, but for my friends company that i'm working for, he wants me to do both and i'm learning so much already. It's a lot of work but this is really helping me understand targeting customers in a whole new way. I actually want to pitch him the idea of purchasing your course so i can have a more structured way of learning everything. Thanks again for all your help!

[zeyadwahid]

I’ve been running ads for a roofing client in the US for 3 months. The first 2 months everything was going well then it stopped generating leads though the metrics are good. And now for another in a different niche in the US doing the same thing. And all my other clients from other countries working very well with no issues.

[nytimesstory]

Thanks for your valuable tips and experience. I learn marketing from your videos and now I run a marketing agency. Thanks Ben ❤

[MazenRizvi]

thanks a ton ben. one of the best vids on marketing ive ever seen

[ohalpin]

Hey Ben, it would be interesting for you to show us the mechanics of how you go about optimising dynamic creative ads.

i.e. when you want to remove underperforming elements within an ad, I’m not sure if you should duplicate the ad or not before removing poorly performing elements and adding new ones to test.

[LilTreyyy]

Thanks Ben for always providing value.

[BogdanVasyliv]

Hey, Ben. Thanks a lot for your videos.

Facebook gives the same ad set a new audience every 24 hours. So turning off an underperforming ad set today means not giving it a possibility to show some good results tomorrow with a new audience.

Please share your opinion on that. 🙏

[curtisthacreator]

I have one as that has been consistent for the last 6 months!! But now all of a sudden it’s super slow I’m not getting any sales I don’t know what my next steps should be?

[ReadyForDreams]

This is a solid vid with tons of useful insights, thanks ✨

[mihaellaa.]

Damn good tips! Thank you once again, Ben!

[TeddyEvaScents]

What problem does a home fragrance brand solve? 😅 that’s always been my sticking point. Like we help people relax, we help a home smell nicer - feels more like a luxury add-on rather than a solution to a genuine problem.

Luckily, a lot of people already know about home fragrance though, so we probably don’t pitch to unaware people very often 🤔

[erenkilicaslan]

Hey Ben, In general, do you still use detailed targeting or just use adv+ and let META find your target?

[jelle]

Do you use advantage + audience or original audience in the CBO campagne?

[OneDreamSports]

What kind of campaign should we launch when we announcing a new collection of gymwear which will be for sale in 2 weeks. we want to warm and hype up our audience. they should sign for our newsletter and save the exact date when the collection will be launched. In the end our target is still to get them to purchase, but just not now. should we run traffic or conversion campaigns?

[lokmunchan]

Gold, Thank you for your inspiring videos

[emmw]

Does that mean that an ad (eg video ad) that targets an audience who is unaware will be the lengthiest because it needs to talk about so many things as compared to a video ad targeting a hot audience?

[adeleofficial]

Thanks! But does this also apply to messaging CTA?

[MrsDyarvane]

My ads get rejected by Meta when I use words that are targeting like “are you struggling with ….” I dont know how else to phrase it.

[marketmonster]

For instance, let's say you are working with a roofing company what would be some good ideas to get appointments or Leads for people who are in the problem unaware pot

[_DSRajput]

Can you just tell me in brief how should I setup my campaign for this strategy if I have creatives targeting lets say the problem aware, solution aware, product aware and the hot audience . What changes in the campaign structure ?