Why You’re Wrong About Direct Response Copywriting (And What It REALLY Is)

The SECOND most common question we get (after “How to get started as a copywriter?”) is “How do I become a direct response copywriter?” Apparently there’s a lot of confusion about:

Is direct response all about making huge claims in all caps?
Is direct response the best copywriting niche?
Is direct response a scam?

…the answer is a resounding “No” to all of the above.

But learning what direct response REALLY is can be a massive game changer for new copywriters. Because understanding direct response doesn’t just help you write sales letters, it lets you write Facebook ads, emails, blogs, social media posts, and web copy that actually converts.

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Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.

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[thatWonKrnGuy]

I'm loving these shorter form videos that address a singular topic.

[rex.]

loving the newer set up, plus the simplicity of the video! Look forward to seeing more!

[k.b.thecopywriter]

Down-to-earth advice and discussions. Love it. Thanks, guys.

[warrenwords]

It's the Hollow Knight/SMB crossover tee that says "I'm a copywriter"

[naniehurley]

I really like the more subtle, but still very persuasive style of DR advertisement. Some of the copy in Copywriting courses and such really does sound scammy and I was almost put off from Copywriting because of that. It’s not that I don’t like selling (I really like it) and I love writing, but a lot of copy out there can feel almost like they’re trying to trick you and that they’re lying to you.
Thanks for the video.

[IMaCopywriter]

I love all COPY THAT videos, they are to the point and simple, and most importantly you people talk about important and not covered by anyone topics.

I need a video on researching copy, that how you people research you copy and that should be practical. I watched a video on the channel but need something more practical.

Waiting for it.

[googleruinedyoutubeforever]

i agree with Sean that most people think direct response/ad/marketing is evil

[themedianguy]

Hey! Isn't all Copy in someway a Direct response Copywriting? I mean eventually at the end of the copy we would request for a CTA right?
Please correct me if I'm wrong.
P.S. I'm a newbie😁

[glennwatson]

Copywriting doesn't fool people copywriters do.

[copytraining]

I'm a direct response copywriter. I make 6 figures haha funniman