Minimum Lovable Product: What is it? And why you should build MLP?

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In a world with millions of options, how do you keep your customers coming back to your app?

You make your product lovable.

In this video, I shared everything about Minimum Lovable Product (MLP) that you'll need to know.

You'll learn how 1 small change added to your product (carefully planned of course) can create a MASSIVE difference in how much your customers love you and your business.

Want to see some examples? I've got you covered.

Check out the MLP example I shared on Tinder that changed mobile dating forever and helped propel Tinder into the successful business it is today.

00:00 - Introduction
01:01 - Why the usual coffee example sucks?
01:32 - What is MLP?
03:57 - My attempt at showing an example of MVP vs MLP
06:18 - Should you start with MVP or MLP?
07:37 - Tinder version of MLP
09:09 - What do I recommend?

#minimumlovableproduct #mlp #software

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The content found on the Adrian Ching YouTube channel represents solely my personal opinions. It is crucial that you do not interpret it as legal, financial, or investment advice. I strongly advise you to consult with individuals who hold professional training and licensing before making any decisions. Kindly note that there could be affiliate links within the description.
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The time where gmail told me "you mentioned attachment in your email but there is no attachment present" was when I knew I would be a gmail user for life.

hustlin_heev
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Genius. And heartfelt. Love it. And now bc of this... I'm in. THIS is your MLP to this page 🤟🏽

katiegirl
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There was this Strip Club in Texas that let you bring your own beer and put it on ice for you .

Gcanno
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Great explaination. It inspires me to look into my own websites and i will try to implement a MLP.
I never thought about that before. Thanks a lot !

andreegothe
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Always learning something from Adrian Ching!

maxteh
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maybe you :p. finally, I found the term that describes my work approach :)

montassar_akrmi