Nike Air Max 90' Side B' with Neue Grafik

Continuing to dominate, the Nike Air Max 90 Side A / Side B pack is an in-depth retrospective breakdown of classic Air Max 90 releases, combined with a heavy influence of ‘90s rap and hip-hop vinyl wrapped in a mixtape-theme. After seeing Side A pre-release exclusively in Berlin, the black flip side dubbed “Side B” draws on the immersive juxtaposing retrospective immortalized in the as always excelling design of the Air Max 90.

Cultivating himself with releases on notoriously known labels such as Rhythm Section, Neue Grafik is Paris’ jazz-infused and Detroit-influenced tastemaking producer with a buzz-worthy future ready for cultural dominance. SNS partnered with the busy Frenchman and MPC-wizard to profile the Nike Air Max 90 Side B, a sneaker with unfettered modernity always ahead of the curve.

Beat by Neue Grafik