13 Years of YouTube Knowledge in 46 Minutes

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00:00 Intro
01:41 YouTube has changed
03:00 The Super Mario Effect
05:20 Define Success
07:06 Market Analysis, Audience Definition
10:28 Choose Your Value Prop
17:42 Write 100 Video Titles
21:10 Find a Testing Ground
25:10 Scripting a YouTube video
29:28 Start with Shorts
33:30 The 85% Rule
34:41 Find Your Formats
35:53 Which Data Matters
43:50 The Deepend

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

[amanasad]

13 Years of YouTube as a viewer, and this is the year to start creating. Already know these next 46 minutes are about to be 🔥

[EdwinSchaap]

I've been watching you guys for a while to get inspired and this year I gained 2000 subscribers which is awesome!

[NicholasMocha]

I already know this is going to be more valuable then anything they teach you in film school.

[Monday_media]

Stop everything, Colin and Samir posted

[TeaGuyTom]

As someone who worked in start-ups his whole life, there's a lot of overlap that I translated to my channel. 5 year runway. Deep research. Establishing a value-prop. Fast evolution. I've said to a lot of people that getting good at building a YouTube channel sets you up very well for managing a business in general. This is really a gem of a video and I hope new creatives watch this for the head start it's offering. Great work guys. ☕

[you-me-and-coffee]

This is such a generous resource, thanks so much for sharing Colin & Samir. Here's looking forward to the next 13 years!

[Tacobellion]

14 seconds in and ive seen enough. this is the greatest video ever posted on the internet

[TheTakedownTwins]

Y’all have added the most value to us as creators over any other resource since landing on your channel probably a year and a half ago 🙏
We can’t thank you enough for the content you provide.
Sending y’all much love from the east coast 💙

[whachuupto]

As a noobie content creator starting this year, you two have been two guiding lights in an otherwise overwhelming ocean of strategies, tips and how-tos.
I call you two my youtube fathers. Plz don't be weirded out. K thanks bye. 👋

[DanticYT]

My goal is to become a creator who’s big enough to one day appear on the Colin and Samir show

[MichelePonte]

11:27 my entire phone is screenshot of thumbnails, but the YouTube autoplay is killing the experience of making such screenshots

[benjaminfairbourne]

audience retention and sharable content is way more important than ctr. I wish people didnt talk about thumbnails and titles so much.

[WhitepepperFarm]

As always, awesome work! Listened on my way home from work yesterday and now i'll watch!

[Zmac]

I really love that "success is just the opportunity to do more of what you are doing"

[MichaelJaeYT]

I love going through your videos and taking notes on all these things I should be doing, thanks for the great tips 👍

[jackmartin]

Definitely haven’t made it to the deep end yet but already feel like this first 13 min is GOLD.

Super inspired by you guys to press publish!

[tonicowan-brown]

I love that you two have been friends and collaborating for over a decade. Great video and thanks for all the insights and the clear framework ❤

[Sharivari]

Such a valuable video, and I loved the intro.

[ElAgustin]

You guys are like the cheerleaders of every Creator!!! I love your channel and have rewatched so many of your videos because they're so valuable. Thank you for doing what you do and keep inspiring us creators!

[kouru]

Thank you for putting this together! You have no idea just how useful this is for small creators like us