Demystifying Market Research: Essential Insights for Medical Device Marketers

We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers.

In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:

· The role of market research in medical device marketing.

· Qualitative vs. quantitative research methods.

· Optimising product positioning through targeted research.

· How research can help accelerate market adoption at different stages of the product lifecycle.

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Podymos is a specialist marketing agency based in London, dedicated to the medical device industry.

We create simple and effective campaigns and materials that help patients and healthcare professionals to understand the true value of medical technologies.

With over 50 years of experience in the medical device industry, we take pride in our ability to quickly understand new technologies and simplify the science behind them, working as part of your marketing team to rapidly increase awareness of your technology.

Our services include:
- Positioning
- Branding
- Digital
- Sales materials
- Videography
- Event management

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