Hodinkee Quits Selling Watches

In this video, we talk about how Hodinkee has just announced that they will be stopping selling used and new watches, with some limited exceptions.

[rickybobbysdriver]

They forgot about their core audience. But now most of that audience has moved on.

[danieleporeba.]

Jesus Christ those Malaika Crawford articles were horrendous...

[seanlukecorroon]

Hodinkee has a special nostalgic place in my heart. I couldn’t imagine them not being around but I do hope there’s better times for them down the road !

[davideljones]

Hodinkee are crawling back to the real watch enthusiasts they discarded for easy money

[stevens]

Hodinkee sold out of their Porsche Design x Hodinkee watch for over 9000 each and suddenly after sold out "no more selling watches!". Interesting.

[checkv]

I still think Hodinkee was one of the dumbest names for a website I ever heard

[joseherrera]

That sucks. I got my Rolex from them. Also bought a few other used watches from them. What now? Buying off random strangers online? Absolutely no risk in that.

[mikemurphy]

Code for “we are bleeding money” our business is not working. Also you can no longer squeeze videos out of John Mayer and Ed Sheeran

[SusanKenney-xh]

Great video, very accurate analysis. In my 4.5 years in the game as a watch collector and enthusiast, I collected a lot from amzwatch I was thinking I was able to get a blue SD but I'm not vip enough, but I'm not giving up. Hehe. Great video.

[thcenturyboy]

Most likely for the best. They created a serious conflict of interest when they started selling wrist watches. I would read articles and wonder, OK are they just trying to hype this or that watch just to sell it?

[creato]

I'm happy to see Hodinkee going back to what made it special, the current direction felt really artificial and trying to appease more the watch companies than the community around it.

[LuisAraujo-hd]

Been watching your videos for a while now and was inspired to start a collection. Started with the amzwatch, its specs for price and clean looks, now am looking for a dress watch to add.

[alansmith]

Its just the natural byproduct of the bubble continuing to burst. As an "enthusiast" I think its a great turn of events. Swatch and LVMH can start selling off their watch brands. The fake Rolex "scarcity" can dry up and they go back to being a standard mall jeweler watch. Life finally returns to normal as the hype train moves to the next tulip bubble.

[KevinTheScreenKiller]

Hodinkee branding is so strong in the watch community I think they will thrive even down the road. Their reach and content is unparalled i think.

[jamestalbot]

You are the most English looking American person ever

[Ibowers]

I'm curious to see how Hodinkee maneuvers their way through these changes. They spent years refining their approach to watch journalism and collecting some key folks along the way. Not sure you can snap your fingers to get things back to the way they were. Plus, what happened to all their investors? There is a business side reckoning that happens with a change in direction like this. Will be interesting for sure.

[hughmckendrick]

Hope they get back to classic output, like the Mario Andretti piece.

[richyrich]

JP - love your advice and insights with your vids- spot on as always. PS: Love your watch - what is it?

[MC-ysyf]

Agreed bandwagon effect has worn off but pricing still is quite a bit ahead of where we were in 19-20.

[johnburgess]

The whole world was changed by Covid. I wish Hodinkee the best going forward. They just have to find their identity. I think that it is perhaps time to shift a bit from some of the collectors who can afford anything that we can't really relate to. There are a lot more of us that struggle to build a small collection than there are people who can and do own any and everything. I am happy for them but they are a very elite and small group...I can't identify. Best of wishes to Ben. Thank you John P.