The MUPPET dealer channels are LYING to you! This is the real current state of Rolex Watch Market

So we all know by now Rolex need a strong secondary market, It’s like that secret ongoing romance that neither side will admit too but both sides know is naughty and will never go away.

Well, like all relationships, especially the forbidden ones rough patches are an inevitability. I have to say in recent months this romance has definitely been on the rocks, it seems every effort Rolex have made to stimulate their forbidden partner have fallen short: 3 retail price increases, NO secondary market uptick, big discontinuations, NO secondary market uptick and now rumours of so-called production issues on the GMT Master Pepsi limiting ad stock...almost seems like a fabrication that’s come directly from Rolex or secondary market dealers in the hope of creating some hype and turbocharging stagnant grey market values.

So what is the condition of the secondary market? Im Vinny, its June 2023 and this is the true state of the watch market!

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[rogerparis]

Refreshing honesty regarding the actual market weakness is so very rare in the watch sellers community. A big thank you Vinny for your straight forward honesty.

[HydrogenAlpha]

Love Vinny's videos. He's without doubt the most straight forward and honest YouTuber with respect to the current state of the market, and what he's saying here stands to reason. Luxury goods prices can only defy gravity for so long, and then the reality of interest rate rises and a cost of living crisis asserts itself.
I hope dealers like him can survive the downturn, but that it kills off the flippers.

[gregoryrogalsky]

Buying a Rolex from a AD as regular guy is like paying a hooker to get kicked in the balls. Some people is into that sort of thing. The fact is Rolex has manipulated the watch market for decades. It is what it is.

[tomcraig]

Solid update Vinnie. Too many channels really take the viewers as mugs. Luxury watches are a discretionary purchase and for sure don’t defy macro economics in a stressed economy. Keep spreading the good word.

[davidbrown]

At last someone, telling the truth. People who spend the kinda of money on a high end watch are any or all of the following, streetwise, clever, educated, or business people generally. They are not mugs, do not take us for such. The market is awash with inventory on the secondary market which aint shifting, and as a consequence prices continue to plummet . The end

[martinboulden]

At last the REAL Honest Watch Dealer. That Luxury Watch Company is full of BS - you only need to look at companies house - it does not reflect his numbers ! Also if he has so many appointments why does he play taxi for his customers at the train station and he always answers the phone !!! He’s in love with his YouTube ego ! Good video Vinny.

[ericfalisi]

The real honest watch dealer on YouTube

[dannysimenauer]

Vinny, I have watched your videos since you started on YouTube. You have always been straight & honest with your viewers when prices were on the rise, and when they were declining. You even point out what Rolex watches are selling below retail. Everything you have said on the state of the watch market in this video reflects my own observations as a collector. Rolex with their AD's turning collectors who want to WEAR Rolex have discovered other brands that are both available & affordable. This trend is now reflected in what you are selling as a grey market dealer.

Also you called out the "muppet dealers" fabricating stories that their revenue is growing, customers are flooding back into the market to buy, and prices are on the increase. The biggest barometer and bellwether that I use as part of my research on the state of the watch market is how many Rolexes are actually in inventory on the muppet dealer's website. As many muppets claim that they are selling watches like hotcakes and at higher prices, but their inventory tells a different story.

For the record, you are now the fourth source on YouTube that has the guts to tell the real-real on what is happening in the watch industry that collectors like myself want to know, compared to the muppets acting like everything is hunky-dory. Thank you for being honest and not part of the muppet herd.

[essexwatchenthusiast]

From the opinion of someone as myself who likes to follow the preowned market my view is I am clearly seeing a stagnant market, low sales and prices trending on a slow downward trajectory.
Lots of dealers claiming that volume of sales month on month is healthy but my gut instinct says otherwise.
The cost of living crisis is real, luxury watch purchases are discretionary and lots of previous buyers who were chasing quick profits have had their fingers burned, the loss in confidence of purchasing watches for profit or at least parking cash in a tangible item to enjoy has undoubtedly reduced the number of players in the game.
There is always going to be true watch officinados with cash to spend. Unquestionably still a cake for dealers to cut a slice from but the cake is smaller and harder to bite!

[BAF]

Anyone who hasn't seen through "The Cartel" by now must have bought a shed load of garbage used cars in the past. 😂😂😂 All people want is a bit of honesty and some dealers are being realistic about what is happening. Others are still trying to feed us BS. Make a note of them for future reference!!

[drek]

There's really no reason for ANY modern mass produced stainless steel sports watch to be selling above retail.

[jonneym]

I sent an email to a salesmen in my local Rolex store to order a perpetual as discussed earlier that day, he never replied ! A week has gone by, I am not going to chase him

[juniorjr]

I wan to get a vc 56 complete calendar in steel. What’s a good price? Would it be fair if a preowned piece is priced around usd 15k and under

[stephenpeck]

'The Honest Watch Dealer' (Ow the Irony) is 1 of my faves.... sells 10 million Submariner's every month the lad

[ScotchOnyx]

We are seeing a much clearer picture of the market today than a couple years before because there are more dealers. More dealer chat groups. More transactions. MORE DATA. We are not long just relying on Chrono24 prices. For anyone who have visited Hong Kong and Tokyo and shopped for Rolex, you will quickly know how much Rolex is in the hands of dealers. A Shatt ton. The prices have calmed down because it's all a supply and demand model.

[melocoton]

Demand has definitely gone down. I have several Submariners no date on watch on Chrono24, and it seems like the top limit that people are willing to pay for one is 10K and looking today I can even find a few for 8K-9K... A year or two ago nobody would sell it at that "low" price and you could get away with 12K easy. The TT black dial Sub is not selling for anything over 15K. Flipping is not really as profitable as it used to be.

[Gazsuncoast]

Great video much appreciated. What brand/model is the strap on the Grand Seiko

[mauriebarnes]

Refreshing approach. Good to see straightforward commentary.

[badbrad]

The grey watch market is dead dead floating face down in the back yard pool. Unbelievable

[nody]

Was recently quoted 10 years for a Daytona - i told the AD that i would probably have died before it arrived!!! The whole thing seems to be like a scam which with any luck it will backfire on Rolex.