Meaningful connection between brands and people | In the Spotlight | with Natasha Lytton (Seedcamp)

Natasha Lytton runs brand, marketing and network strategy at Seedcamp, supporting the portfolio companies on everything from defining brand purpose to growth strategies and the art of creative storytelling.

Natasha helps companies build a meaningful relationship between brands and people.
She is sharing with us:
✔️the role of storytelling in a startup’s success;
✔️what are the main components of brand building & how to make your brand stand out;
✔️some advice for startups on how to build products and brands that create an emotional connection with customers;
✔️what is the current state of the early-stage investment landscape in Eastern Europe.

Spotlight is the East European leading program that brings together in a competition like no other:
✔️the most promising early-stage tech startups on accelerate growth
✔️top investors (Sequoia, Accel, Y Combinator and other over 50 venture investors)
✔️experienced high-growth founders (Payhawk, Typing DNA, Salesflare)
✔️top experts (UiPath, Product Led Institute, Startup Core Strengths)

Spotlight’s Pitch Day is the program’s final day, where ten finalist teams from Eastern Europe give all they’ve got in a live pitch battle for €350K.

Join LIVE in the epic Startup Battle of the most promising Eastern Europe teams, at Pitch Day, November 24th!