Why This 1950s Studio Made Movies Backwards

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[WillScarlet]

Just like in Burton's Ed Wood -

"Is there a script?"
"Fuck no! But there's a poster."

[gabrielledebourg]

The other fun part about AIP is how they essentially acted as film school. They got fresh, young directors and gave them an opportunity to make movies. They were made fast and cheap, but many famous directors got their start under AIP and Roger Corman. Directors like Francis Ford Coppola, Martin Scorsese, Ron Howard and Jonathan Demme!

[Laribhaven]

To this day, the trashy, corny, exploration side of 50's and 60's cinema history fascinates me. Those posters are beyond iconic

[LowellLucasJr.]

For being clickbait, those posters sure did their job and grabbed my attention! Even if some weren't what it promised, they are great cornerstones to great advertising art!

[jasonblalock]

I **love** the way you subtly animated the various posters. And I imagine that was a lot of work. Very well done!

BTW, I think it's interesting that they realized their target audience is probably going to be distracted. The semi-random nature of their movies' structure makes more sense if you assume the viewers are only half-watching.

[Jm-kisu]

another reason, why horror novels back then had such amazing cover art

[fullfrontal]

An era of film making you may want to dive into is the Anime OVAs of the 1990's. The animation from that time was amazing and still holds up.

[MadeYaLookStudios]

Love the 4:3 aspect ratio! I haven't seen many YouTubers use this stylistic choice a lot, and I love it. It makes it feel like something I or anybody else could have done.

[PGCDs]

Great video. Samuel Arkoff’s entire process treats filmmaking as a business rather than an art. The method of analyzing the market before making a picture is generally more profitable, but it’s also why the output of original content keeps going down. Especially considering how bigger studios eventually adopted the exact same model… Now no one can make a high-budget picture unless you can sell it.

It also disregards how the filmmaking process is essential in conceiving the final form and, more often than not, audiences don’t even know what they really want.

[KiskeyaLife]

As a YouTuber always trying to find the next video to go viral, this was very inspirational. I've always looked back at the early days of radio and movies, since there is no doubt that the internet is going through the same marketing strategies today. There is a lot we can learn from the golden days.

[benjaminhuether]

I grew up near a McDonalds entirely decked out in classic horror and sci-fi posters, and they always enticed me to watch the films in a way few posters do today. It's interesting to realize that so many of them came from the same studio.

[dbensdrawinvids]

The older I get, the more I appreciate the sort of workaday artists who made these posters.

[Corndog]

Now I want some of those posters, the art was fantastic

[__mads__]

“I laughed! I cried! I fast-forwarded past the ads!” ~ YouTube User

[kaykutcher]

I have an 8x10 poster of Invasion of the Saucer Men on my wall by the light switch to spook people and no regrets whatsoever.

[ChickenGeorgeClooney]

its a good day when theres a new ROFS video ❤️❤️❤️

[cyberguy]

I know that comments are meant to boost engagement numbers and up your chances with the algorithm so here's a comment because this is a great essay and deserves to be seen by a lot more people

[shirshodas]

I think there was a charm to 50s trashy cinema. They knew it was corny and so did we. Nowadays every film pretends like it's the greatest one ever made.

[CharliMorganMusic]

This is actually brilliant and everything should be done like this.

[cervgiovanni]

My brother and i don't watch movies, we watch trailers.
That last line is what I think the guy alluded to