5 Key Attributes to Look for in a Startup Founder

Ordinary investors can now invest in startups as a result of the belated implementation of the JOBS Act in May. As you start thinking about investing in startups, one key is to identify an entrepreneur you can back.

Todd Crosland, CEO of our sponsor Seed Equity Ventures, invests in startups along with investors who use the platform. He is an accomplished entrepreneur himself. He recently wrote a blog post about the five key attributes to look for in a startup founder. I’m sharing them here with permission.

1. Passion
When an entrepreneur is pitching you his or her business, their passion for the venture should be apparent from the time they open their mouth. They need to be fully committed to the mission and exemplify that they will do whatever it takes to see it succeed.
2. Experience
Has the founder started a company before? How successful was it? If he or she was able to grow a successful business prior to this venture, they know the ropes better than a first-time founder and have proven they have the dedication it takes to see a company endure.
3. Adaptability
Plans and challenges change frequently while building a company. Someone who can adapt and focus on the need of the customer, rather than refuse to abandon the original idea, will be more suited to build a winning company.