Social Business Model Canvas: Customers

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.

Without customers, you don't have a business. Finding the right customers can be the difference between a successful business and one that struggles.

In this episode of Strategy Made Simple, we go through a few tools you can use to describe your ideal customers, from demographics and psychographics and branding matrices to innovation adoption curves and minimum viable audiences.

Matthew also describes how social value can be created by focusing in on certain customer segments, specifically those who are on the bottom of the income pyramid.

00:00 - Intro
00:15 - Demographics and Psychographics
02:30 - Crossing the Chasm - Using the technology adoption curve
03:39 - Minimum Viable Audience
05:34 - Social impact through target markets (Bottom of Pyramid)
07:37 - Case Study: Grayston Bakery
10:43 - Outro
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If you're looking for a community of entrepreneurial problem solvers that are trying to address big societal problems with business models, then you should join Twine. Twine is a micro social network specifically for discussing and connecting with social entrepreneurs with the intention of professional development, problem solving, and mutual support. (Formerly Social Economy Connect)

Resources:

Contact Matthew:
Twitter: @MatthewRempel

Scripted, recorded and edited by: Matthew Rempel

[StrategyMadeSimple]

Also, if you'd like to join the conversation on the social economy and how we can improve our impact through business techniques, please join us at socialeconomyconnect.com

[AdamWoodward-xb]

This series is the best I have found on business model canvas on youtube, fantastic job!!!

[Hornbag]

Great work. Looking forward to the rest in the series

[colorizedenhanced-timeless]

salutations, Strategy Made Simple. it is a extremely engrossing video. thank. :)