A Digital Discussion on Going Back to the Basics

Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed for The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets.

Here’s a glimpse of what you’ll learn:

• Back to basics: how to integrate online and offline retail to drive profitability in the digital landscape
• Optimizing fulfillment to enhance the customer experience
• Michael Zakkour talks about the transition from omnichannel to unified commerce
• What is immersive commerce, and how does it differ from the Metaverse?
• How 5 New Digital helps organizations create immersive retail experiences
• AI’s involvement in retail and eCommerce — and how businesses are leveraging it to customize recommendations

In this episode…

As the digital landscape evolves to include modern technology and performance-driven marketing strategies, brands are looking to increase profitability, drive conversions, and maintain customer loyalty. With so many trends influencing these factors, it’s tough to know where to begin. How can you adapt to the disrupted eCommerce and retail spaces to boost the customer experience and streamline growth?

Digital-savvy marketing strategist Michael Zakkour stresses the importance of unifying online and offline channels to scale sustainably and elevate the customer journey. This involves integrating supply chain operations, content, and marketing to develop an immersive retail experience that includes 3D product images and augmented reality stores, increasing conversions and reducing customer acquisition costs. Michael also cites the value of AI in personalizing customer recommendations and strengthening experiential commerce.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.