Ryan Gosling for Gucci Valigeria

It is exactly on the cusp between what is and what isn’t that the story of Gucci Valigeria begins. In the campaign envisioned by Alessandro Michele and captured by Glen Luchford, Ryan Gosling traverses time and space, setting off from a motel to the beach, and coming across the unknown. Brought along are vintage luggage pieces alongside ones from the current Gucci Savoy collection with emblematic elements like the GG monogram and Web stripe.

Echoing the origins of the House, it is a trunk that leads the protagonist to the wonderfully unexpected, just as the travel bags of the jet set passing through The Savoy hotel in London where the House’s founder, Guccio Gucci, worked in his youth as a porter, became the very first spark of the idea behind his artisanal atelier.

#GucciValigeria

CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds 
Photographer & Director: Glen Luchford   

MUSIC CREDITS
“Magic Man”
Artist: Heart
℗  1976 Capitol Records, LLC
Courtesy of Universal Music Italia Srl
Music and lyrics by A. Wilson, N. Wilson
© Universal Music Corp. / Andorra Music / Hipgnosis Hits
© 1976 Sony Music Publishing (Italy) Srl obo Sony/ATV Songs LLC

[jludwig]

I like how fashion videos are literally just good looking people doing unemployed activities

[bettermiyatwin]

He's literally me. (carrying all my emotional baggage)

[gamma]

"bro you're not him, just stop"

my honest reaction :

[DigitalAddiction_Official]

I just want to thank Gucci for letting me do this commercial, had a blast

[quebee]

A real human, a real hero and a real gucci...

[pll]

He makes his every move, glance, facial expression seem fascinating. Even when he's doing mundane things.

[goofyaah]

Finally my new Ryan Gosling personality

[lukaczsteiner]

This guy is eyecandy, just him in the motel is enough to call it a movie

[zoul]

He literally has the most Honest Reaction.

[shokatali]

This is the only ad I would love to watch again and again

[vivmetcalfe]

Sheer perfection. No one looks better in a suit than Ryan Gosling. What a brilliant advert! Makes you want more ….

[christopher]

I would like to personally thank Gucci for the amazing experience while filming this short film with me.

[gaiusjuliuscaesar]

I've never owned a luxury item in my life but I suddenly want to go out and buy Gucci

[SinfulServant]

PLOT TWIST: This is Ken after him and Barbie get married and he's carrying all her bags.

[lucindawolff]

This is the absolute coolest commercial ever made!!! Ryan is such an absolute stud!!!!

[allison.guy]

Real man. I could watch him all day long.

[maynardgreenhouse]

He jumped in the back of the truck like it was effortless. I had to watch it over and over

[agnesbruszik]

Madness. I laughed my head off. Thumbs up for Ryan Gosling to pull this off so elegantly. Like ever anyone who wears it would attempt to clean a Gucci suit and jump on trucks and sweat on the beach in them. I loved it. And the white socks are just a plus beyond anything!

[BradK]

When the bags cost more than the truck.

[alexawesome]

Ryan putting all his kenergy to this commericial