Benefits of E-commerce and POS Integration with Christine Russo - 38

Brandon talks with Christine Russo, Principal, and Founder of Retail Creative & Consulting Agency, a Retail Technology B2B Communications Consultancy, #Sales and #Marketing agency. They talk about the challenges and opportunities of creating a tightly integrated shopping experience for #customers, regardless of where they purchase, whether digitally through your website or mobile app or at your physical location. An optimized UE across each of your company’s assets is accomplished by creating a seamless rather than disconnected online and in-store experience through eCommerce and POS integrations, which improves everything from real-time inventory, product knowledge, CRM, UE, shipping, and the accuracy of sales data tracking and insight. While technological innovation is expanding in all directions in the eCommerce space, many retailers operate these systems separately due to interface issues, migration challenges, and overwhelm in determining the best solution in an ecosystem of endless choices. They explore differentiation factors to consider when selecting software to solve or support the fragmentation problem such as quality and integration level - from omnichannel platforms, plug-in applications, tech stack tools, or custom design. They also discuss tactics to blend the UE between digital and physical structures by leveraging tech developments for acquisition, engagement, and retention. And finally, if it’s all about meeting the customer where they’re at, let’s all consider getting into the metaverse sooner than later.

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