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The Making of Nike's Airphoria in UEFN | Unreal Fest 2023
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Airphoria was a project like no other. A hugely ambitious undertaking with lots of creative and technical challenges.
It started it’s life on an alpha version of our new product, the creators had never worked in UEFN before, and we were taking on the expectations of one of the worlds biggest brands. Production insanity?
A conversation with Alex Hammond - Creative Director at the Epic Innovation Lab and Bryon Panaia - Global Creative Director of Innovation at Nike where we explore all the details of their experience making Airphoria. How to think creatively in UEFN, how to push the limits of 3D art, animation, the challenges of data limitations and a testimony of true partnership.
This talk is for anyone working in UEFN, anyone thinking about exploring it, UE developers and brands looking to start their own stories and experiences in the FN ecosystem.
It started it’s life on an alpha version of our new product, the creators had never worked in UEFN before, and we were taking on the expectations of one of the worlds biggest brands. Production insanity?
A conversation with Alex Hammond - Creative Director at the Epic Innovation Lab and Bryon Panaia - Global Creative Director of Innovation at Nike where we explore all the details of their experience making Airphoria. How to think creatively in UEFN, how to push the limits of 3D art, animation, the challenges of data limitations and a testimony of true partnership.
This talk is for anyone working in UEFN, anyone thinking about exploring it, UE developers and brands looking to start their own stories and experiences in the FN ecosystem.
The Making of Nike's Airphoria in UEFN | Unreal Fest 2023
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