What is Branded Content?

Creators Lauren Fairweather and Will Shepherd, explain what branded content is and the benefits of creating it. They also share when you should start looking for brand deals (sooner than you think!), and how their own audiences reacted to brand deals on their channel.

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[LaurenFairwx]

I had so much fun working with Will and the team to make this! Thank you so much for inviting me to be a part of it.

[GraceReport]

I need someone who looks at me the way she looks at Chris.

[JoseLCherrez]

Thank you guys for the video! Now I am in and ready.

[DancersGlobal]

Thank you for this! I'm really looking for ways to partner with brands, so this series came at the perfect time!

[lordcoyote]

Lauren is such a talented and creative content creator. She's also a kind and thoughtful person. I'm so glad you worked together.

[STEPONECLUB]

Thank you for amazing content. It is truly helps me to create my videos, to think different, to think more about my audience, to make more for my audience. Thank you for helping me and all the creators all over the world. 🤜🏼🤛🏼

[candelamorales]

The naturalness and transparency with which you show the "Branded content" is a key point in the success of the collaboration, since nobody wants to see falsehoods

[YourEmpressEnergy]

Thank you for this clear and easy to understand introduction to Brand Connections. There's so many new and wonderful features coming out for creators. That means learning curves for each of them. The information provided took some of the fear out of moving forward with trying this. ~Laurie ☮☮❤❤🙂

[drdebeshmondal]

This content is really helpful for making branded content.

[JaredHoff]

Great video! Both of you come off so natural and authentic.

[PeeMadeFamily]

I’m so excited I’ve e waited for this feature since I started creating content in 2019 🥹😊🥰 Thanks YouTube ❤❤❤

[CandyAppleBlue]

I absolutely love Laurens eyeglasses! Those frames are so cute! Another high quality and informative video from the YouTube Creator Academy that we all can learn from. Thanks guys!

[todorelojconfernando]

It's something to keep in mind as my channel grows, thank you for the great tips😊

[PeeMadeFamily]

Recipes are a lot of work and I’m so excited to create great meals for brands 🎉🎉🎉

[EenerShow]

Really enjoyed this video Can't wait to start working with brands on both of my Youtube channels. So excited for this new journey thanks Youtube :)

[funnypicstube]

Thanks so much for this informative video!

[HawaiiASMRNatureRelaxation]

Excellente façon de gagner un peu d'argent afin d'offrir des vidéos de meilleure qualité car les effets spéciaux ainsi que les sons et musiques ne sont pas toujours gratuits. De plus, s'occuper d'un channel prend beaucoup de temps et on doit souvent être connecté le weekend et le soir au lieu de se reposer et de passer plus de temps avec nos proches.
Ce système nous motive pour être plus présent ou pour trouver une personne qui puisse nous aider à gérer nos channels quand on a besoin de prendre du repos. Là, je parle pour moi, et certainement d'autres personnes, car je suis obligée de travailler pour boucler mes fins de mois... et c'est difficile de gérer ces deux activités.
Merci pour cette excellente vidéo, Liane

[MadalinaZbranca]

Indeed, smaller channels tend to have a closer knit community rather than bigger channels. At least this is what I'm trying to do on my channel. Actually, I want to share delicious vegan recipes and I want to show that being vegan it's not hard.
But I don't think that I have to worry about brands right now, but about growing my community and improving my channel.
Oh! And I totally agree that working with a brand doesn't mean that you have to forget about your values and ideas. For example, I would not support brands that promote animal products (for food or other uses). Kind of the same thing as subscribing to other channels. It should be done for the content, not for the numbers.

[TravelTipsbyLaurie]

How do we know that the Brand Connect email is from YouTube?

[PeeMadeFamily]

I was afraid as well I was not thinking of brand/sponsorships in a way I should’ve! Like we actually bring our audience deals for things they like already 😊 4:28