Growth Hacking for Service Company Startups | The Marketing Mindset #pestcontrol #lawncare

In this episode of "The Marketing Mindset," hosts Paul Giannamore and Mat Rogers delve into growth hacking strategies for small startups, particularly those in the service industry. Learn how to maximize your digital marketing efforts on a limited budget using platforms like TikTok, Meta Ads, and YouTube. Discover the importance of tracking key performance indicators (KPIs) and see real-world examples of successful marketing campaigns.

This episode covers:

Practical growth hacking strategies for startups
Leveraging TikTok, Meta Ads, and YouTube for marketing
The concept and application of growth hacking
Importance of tracking KPIs to measure success
Real-life examples of viral marketing campaigns
Adapting content for different digital platforms

About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul brings a wealth of knowledge in business growth strategies and digital marketing, specializing in maximizing value and optimizing business operations.

Mat Rogers: A marketing expert and CEO of Lizard Marketing, Mat specializes in digital marketing strategies for startups, focusing on creative and cost-effective growth hacking methods to drive business success.

Join us for an engaging discussion filled with actionable insights and real-world examples that can help you implement effective growth hacking strategies and grow your business. Don't forget to like, comment, and subscribe for more expert tips and strategies!

Keywords:
growth hacking, startup marketing, digital marketing, TikTok marketing, Meta Ads, YouTube marketing, KPI tracking, viral marketing, Paul Giannamore, Mat Rogers

Timestamps:
00:00 - Intro
00:24 - Episode 10 Introduction
00:33 - Paul's Milan, Italy Update
01:11 - Digital Marketing for Small Startups
02:13 - Growth Hacking: Strategy and Tools
02:53 - Real-life Viral Marketing Example: Lawn Care Business
05:45 - Adapting Content for Different Platforms
06:42 - TikTok and Creative Marketing Strategies
09:10 - Importance of Tracking KPIs
10:26 - Using Humor and Emotional Appeal in Marketing
12:04 - Practical Steps for Implementing Growth Hacking
14:45 - Case Study: TikTok Viral Content
17:11 - The Role of Creativity and Time in Viral Success
19:32 - Final Thoughts and Future Topics

What is POTOMAC TV?

Produced and Filmed by Verbell Ltd.

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