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How Protein & Moisture Affects Curl Retention
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Have you ever experienced protein or moisture imbalance? ⤵️ It's not as complicated as you may think and can be simple to fix. They can both affect your curl retention (bounce).
🔹PROTEIN OVERLOAD🔹
❌ How it happens?
- Using products very strong in protein when not needed, like if your hair is healthy, low-porosity, or coarse textured
- Doing too many protein treatments
- Using protein-heavy products multiple wash days in a row
Signs?
Brittle, stiff, frizzy, lack of shine, and weighed down making it appear more limp
✅ How to fix it?
Clarify
Deep condition with a protein-free mask
Use stylers without protein. Repeat for a few wash days until hair is restored.
🔹LACK OF MOISTURE🔹
❌ How it happens?
- Never deep conditioning if your hair is dry
- Skipping leave-in and/or curl cream
- Using gels and mousses that don't have enough moisturizing ingredients
Signs?
Brittle, stiff, lack of shine, frizzy, and hair falls limp by the end of the day or day 2
✅ How to fix it?
Clarify
Deep condition
Use stylers with moisture like curl cream and liquidy gels.
🔹MOISTURE OVERLOAD🔹
❌ How it happens?
- Never incorporating products with some protein
- Air drying for long periods of time or sleeping in wet hair
- Styling soaking wet and not scrunching out excess water before drying
- Using heavy products such as butters
Signs?
Limp, heavy curls, lack of bounce, mushy feeling, always feels damp after "dried"
✅ How to fix it?
Clarify
Use a lightweight conditioner & rinse it out thoroughly
Use lightweight stylers
Be sure to scrunch out excess water and diffuse
PRODUCTS:
🔹PROTEIN OVERLOAD🔹
❌ How it happens?
- Using products very strong in protein when not needed, like if your hair is healthy, low-porosity, or coarse textured
- Doing too many protein treatments
- Using protein-heavy products multiple wash days in a row
Signs?
Brittle, stiff, frizzy, lack of shine, and weighed down making it appear more limp
✅ How to fix it?
Clarify
Deep condition with a protein-free mask
Use stylers without protein. Repeat for a few wash days until hair is restored.
🔹LACK OF MOISTURE🔹
❌ How it happens?
- Never deep conditioning if your hair is dry
- Skipping leave-in and/or curl cream
- Using gels and mousses that don't have enough moisturizing ingredients
Signs?
Brittle, stiff, lack of shine, frizzy, and hair falls limp by the end of the day or day 2
✅ How to fix it?
Clarify
Deep condition
Use stylers with moisture like curl cream and liquidy gels.
🔹MOISTURE OVERLOAD🔹
❌ How it happens?
- Never incorporating products with some protein
- Air drying for long periods of time or sleeping in wet hair
- Styling soaking wet and not scrunching out excess water before drying
- Using heavy products such as butters
Signs?
Limp, heavy curls, lack of bounce, mushy feeling, always feels damp after "dried"
✅ How to fix it?
Clarify
Use a lightweight conditioner & rinse it out thoroughly
Use lightweight stylers
Be sure to scrunch out excess water and diffuse
PRODUCTS:
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