How to make a persuasive campaign video

00:00 Intro to campaign videos
00:49 Tips for making an effective campaign video
02:20 Edit a campaign video
05:04 Where to find templates

If you’re launching a campaign, a video is a powerful tool to have in your pocket whether it’s a political campaign, campaigning for a cause, or just trying to raise awareness. Viewers retain up to 95% of your message when delivered via video versus only 10% when delivered in text. This tutorial will cover some best practice tips for making an effective campaign video, such as:

1. Have a clear message

Pick one key takeaway for your video and focus on it. Your audience should leave with your message front of mind.

2. Know your audience

Create a profile of a typical person in your audience and make sure your campaign video serves them. Even minuscule details can help tailor your video, like which social media platform they prefer and what time of day they like to consume content.

3. Inspire action

The whole point of a campaign video is to influence your audience. You want to change their vote, change their habits, or win their loyalty to your cause. To do this, you need to end your video with a clear call to action (CTA). A CTA gives viewers something to do with all that newfound conviction and ensures engagement isn't wasted.

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#VideoMarketing #VideoMaker #CampaignVideo