Tissot | Supersport NBA Special Edition Campaign Featuring Brand Ambassador Tony Parker

Basketball is a sport of precision, passion, and perseverance, where every second counts. Our latest campaign takes you on an emotional journey through the intensity of the 24-second play, showcasing the unyielding drive of athletes to perform in the moments that matter most.

Narrated by Brand Ambassador Tony Parker, the campaign bridges eras, blending archive footage of his career with current stars like Sabrina Ionescu and Damian Lillard. The ticking shot clock becomes a symbol of the relentless pace of the game — and life itself — moving seamlessly between the past, present, and future.

This campaign celebrates the pressure, joy, and focus that define basketball’s greatest moments. It's a tribute to the resilience of athletes and a reminder that, like time, the game never stops.

At the heart of this story is the Tissot NBA Supersport Special Edition, a watch that honours basketball with thoughtful details, bringing the appeal of the game to your wrist. The striking 45mm black PVD-coated stainless steel case features a bezel incorporating the 24-second rule, drawing from the Shot Clock, with colour accents hinting at the league.