The Rise of Chinese Sneaker Brands in The NBA

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The NBA's sneaker world has long been dominated by Brands like Nike and Adidas, but right now, Chinese athletic companies are giving the heritage shoe brands a run for their money. In this video, I explain how Chinese sneaker brands like Anta, Li-Ning, and Peak are making huge waves in the NBA.

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I'm surprised you never mentioned Nikola Jokic signing with 361 Degrees.

I mean seriously a Chinese brand just managed to sign a 3 time MVP and recent NBA champion. That's really big deal when talking about their hold on the market.

aaggsmyhoopt
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D Wade was not the first player to sign a partnership deal with a Chinese brand. Before him, there were Baron Davis, Shane Battier, Ron Artest, Luis Scola. But yes, none of them had a significant impact on the market like DWade

aldennguyen
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i mean, everything's basically made in china anyway... nike, adidas, UA, jordans, new balance, you name it... the difference is these US brands marks up the price a lot higher, so people are starting to look at these cheaper chinese brands which are actually catching up in terms of quality

thomas_the_cat
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I think besides the Chinese population and market potential, Chinese shoe brand rise is also helped by shoe companies building their production factories in China, making them able to studying their technology

alifnovaldi
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I tried a pair of Anta for the first time and now they are my fav sneakers to wear, for playing or just everyday wear! Great design, stability, good price, and super comfy!

alee
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i'm big fan of li-ning shoes, they are cheap (in China of course) well made, comfortable even their low end one are good.

ZsStudio
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I work for the Charlotte Hornets & when Gordon Hayward got traded I had to move his stuff from the locker room. I was given 3 pairs of his Anta shoes in size 14.5 They are the most comfortable basketball shoes that I have ever worn. I'm just disappointed because Anta doesn't sale size 14.5 online, it's player exclusive sizing. I would buy more Anta shoes if I could get them in my size.

deroncuthbertson
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Another heater of a video. One more thing the Chinese have on the American brands is their dedication to outdoor hoops. Their rubber and foam stands up to outside play way better. I haven’t seen that kind of craftsmanship since the 90’s from Nike Air Raid and Darwin’s and Reebok BlackTops.

FyrFytr
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Anta Kai 1 is fire I have a pair on as we speak

bigbabbyist
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Interesting subject and well made as usual, don't usually comment on videos but I thought I'd let you know! Love from the Netherlands

annamundun
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Li ning has been on it as far as performance for years. I remember trying the Li Ning Turningpoint which was Evan Turners shoe. They were amazing. Some of my favorite shoes of all time. I also found some of Baron Davis's shoes, and they were nice too.

danimalman
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Prior to leaving Nike, Kyrie also wasn't satisfied with the direction his 8th signature shoe was going - he publicly commented on a kyrie 8 leak claiming that he wasn't happy with it and had no input in its design. Issues with Nike were already bubbling.

kevinlu
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You didn't mention Nikola Jokic who recently signed by 361 degree chinese brand

kislife
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This is one of the best information videos I've watched on YouTube and ive been here since 2012

Wholistic_Wellbeing
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Footlocker and other North American retail chains should at least have some Chinese brands on their shelves. More and more HS ballers are rocking li Ning and anta. This would help footlocker a bottom dollar.

Mr.Lam.
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Well, I am surprised that you did not mention the founder of the Li Ning brand, Mr. Li Ning. He is an Olympic champion and legend in artistic gymnastics.

在零柒叁幺的零伍伍幺
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You forgot the 361 Brand with Aaron Gordon and their recent signee, The Joker!

But it's okay and this was a informative content. It's been awhile! More power!

nigelicious
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Ball with the li Ning yushuai 17 low currently after copping a pair on sale here in Australia. Initially I was doubtful they would perform as well as the traditional shoe brands, but having played in them for 2 months now they are an incredible shoe with great performance.
I’ll most definitely be getting more in the future.

Matt_will
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Those Wade 1s and the red and black ones are dope

Hanzee_
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Great video and info (going beyond bball and sneakers). Thank you fam!

cajokolo
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