How Everton Unveiled James Rodriguez To The World

How Everton Unveiled James Rodriguez To The World

Everton unveiled the signing of James Rodriguez from Real Madrid on Monday and that unveiling made a big splash around the globe. Everton's PR team did a fantastic job and latest numbers show that the engagement numbers reached over 400 million people.

On this video Peter McPartland and Barry Cass discuss the job the PR team at Everton did and how they would like Everton Football Club to build upon the interest shown in Global Football Superstar James Rodriguez.

Cómo el Everton dio a conocer a James Rodríguez al mundo

El Everton dio a conocer el lunes el fichaje de James Rodríguez procedente del Real Madrid y esa inauguración causó sensación en todo el mundo. El equipo de relaciones públicas de Everton hizo un trabajo fantástico y los últimos números muestran que los números de participación llegaron a más de 400 millones de personas.

En este video, Peter McPartland y Barry Cass discuten el trabajo que hizo el equipo de relaciones públicas en Everton y cómo les gustaría que Everton Football Club se basara en el interés mostrado en la superestrella del fútbol mundial James Rodríguez.

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Presenters: Peter McPartland & Barry Cass
Video Editing: Billy Minshall
Graphics By @JoeDoesDesigns

[ToffeeTVEFC]

A todos nuestros amigos colombianos y nuevos suscriptores, Aparentemente en este momento solo se pueden cambiar los subtítulos en una pc / laptop. Puede seleccionar subtítulos en español haciendo clic en el botón de configuración y seleccionando selección automática de español .... Gracias :)

[reactorhaz]

Exited for this season, supporting Everton all the way, Colombian here from Charlotte North Carolina.

[ricardofranco]

Colombia is now Evertonian!!
coffee toffee!! 💙 19

[TobyLerone-ynrr]

I thought the point you made on the Everton shirts in Colombia was incredible. It is quite an impoverished nation, so the way you both addressed it was spot on.

[edwinblanco-cepeda]

New Everton fan from San Antonio Texas, by way of New Jersey and born in Bogota Colombia!

[CarlosEscobar-iwno]

James will surprise everyone the most. His quality has never dropped. He has had an unfortunate run the last few seasons with a coach that never gave him a chance and barely had any game time. His numbers don’t lie. Even when he played in Bayern after anchelotti left he received best Bundesliga player and did wonders with the ball. If the trust and continuity is given he will shock us all.

[lesmes]

SALUDOS DESDE MEDELLIN COLOMBIA AHORA CON MIS AMIGOS SOMOS HINCHAS DEL EVERTON Y NO NOS PERDEMOS TUS VIDEOS, EL CARIBE Y TODA SUDAMERICA ESTA FELIZ DE VER A JAMES EN LA PREMIER ESPERO QUE EL CLUB SEA DISCIPLINADO Y LOGREN LOS OBJETIVOS

[alecmorneault]

I’m a toffee from the United States and you guys have it spot on this video. I’ve been watching you guys for years now, exciting times ahead Keep it up. Up the toffees!

[matthewferency]

I'm American love Everton. Couldn't imagine supporting any other team.

[GediSpock]

Good point about the T-shirt.


I was on honeymoon in the Dominican Republic 20 years ago.
This lad on the bar supported Everton.
Was a couple of months wages for the home kit. He was saving up.

I had an official T-shirt. Black.
With all the badges on. Sponsor.
£20 job. But official Everton Tags.

So I gave it him.
He cried his friggin eyes out.
But served me first every night after that. 👊😂

But it is a good point about official T-shirt versions of the kit.

[furibe]

Hello from Colombia, from now, We all are blue. try to talk slower to understand you at all guys...We used to speak American English until now, switch for British English.

We hope the best for your blue team fellows.

Regards from Colombia and we appreciate at all how friendly have you being with our players!!

[PennyRDA]

Me encanta ver a todos los panas colombianos apoyando al Everton con la llegada de James y teniendo a Mina en el mismo equipo.
I love to see all the Colombians supporting Everton now that James has arrived and also having Mina in the same squad.

Vamos Everton.
Liverpool es Azúl!!!!

[briansm]

Vamos James a romperla con el everton esta temporada 💥💪 calidad y magia llega a la Premier ⚽

[alexanderocampo]

Super excited about James playing in the premier league because it is my favorite league to watch. I'm so happy to see how ecstatic evertonians are about having James on the team. I live in NY and have traveled to London but didn't get to attend an EPL match. Hopefully this whole COVID situation is sorted out so that I can travel to Liverpool and attend a match at Goodison park. Many people have criticized James for going to Everton but I believe this is the right move for him and also an important addition for the team. Everton need to be back on top and competing with the top 6, Everton need to play in Europe and this can be a turning point. Now don't get me wrong, James isn't going to come in and single handedly win you the premier league title, no single player can do that, but in Colombia we have a saying that goes "sudar la camiseta" which literally means sweat the shirt or make the sweat shirt, in other words, give it your all, and that's what James always does. Just ask Real Madrid fans what they think of James, he barely played under Zidane and they absolutely adore him, and Real Madrid fans are notorious for booing or criticizing their players. Just want to send that positive energy and we all want to see Everton win as many games as possible this season, looking forward to Sunday, lets go

[jfktoffee]

What we Evertonians have to understand is that now that we have a globally known athlete we CAN'T start whinning about new supporters! We tend to give other club's shite BECAUSE they have supporters all over the planet while "we walk to the match..."! We MUST welcome new followers and appreciate them not make them feel like second class supporters!

[tonyjohnson]

Some great ideas there lads, Everton are on the up and up

[davewalker]

Brilliant!!! Getting massively ahead of myself like but the positivity and intent is f, ing out of everton right now 💙💙💙💙

[DRW-]

I want to see James on every set piece this season

[Leemundo]

Couldn’t argue more about the cheaper option, haven’t bought a shirt since Chang, you’re looking at £75 for a full shirt with badges/name/number. I can afford it but, but £75 for a shirt is a bit much. And I’ve said before, the third GK shirt with James on the back in gold instead of white would be the biggest selling shirt, no doubt.

[grahamthetraveller]

The reason he wears 19 is because he wore that number at his first club Envigado in Columbia