Zoho Marketing Automation 2.0 Full Product Tutorial

Want to learn about Zoho Marketing Automation 2.0? This video covers all the core essentials of Zoho's multichannel marketing automation software. Discover everything from a full product overview, CRM integration, email marketing tools, to lead generation and website analytics, essential for elevating all of your marketing strategies.

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🎬 TIME STAMPS 🎬
0:00 Intro
1:10 Agenda
2:18 Product Overview/Settings
14:34 CRM & WordPress Integrations/Syncs
17:49 Email Marketing
30:29 Lead Generation
36:31 Website Analytics

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[BuddyQuaid]

Auto populating segments via CRM is incredibly powerful I think. Great video.

[jaycbrand]

Thank you for this great webinar! I expect you saved me many hours!

[ademcfade]

Excellent overview. Thank you.

Porting everything over from active campaign looks reasonably straightforward. So I better going :)

[tiffanybown]

Thanks for this great introduction!
I've got a couple of questions
- When talking about email marketing, you say that a great feature is that Segments pull in data directly from Zoho CRM, so they update dynamically. But they will only pull in data from CRM fields that have been mapped with Marketing Automations when importing/syncing contacts, right? When I set up a segment, the drop-down only gives me those CRM fields as an option.
- Also, don't know if you can help me with this, but when I import Contacts from the Contacts module in CRM, they are coming into MA as in Raw Leads stage. Is there a way to select the stage when importing/syncing?
Thanks

[TheMcBeed]

I can't connect Zoho Forms to MA 2.0 and the form builder in MA 2.0 is too limited. Is there any work around? Seems I have to switch to Campaigns...

[seanhynes]

Tnank you very much this is an incredible walkthrough, so thorough. I really don't want to Synch MY WHOLE Leads / Contacts Module. I can either put some of my CRM list into another module, or Create segments in MA. I wish I could map a VIEW to MA, do you think that's coming like in 1.0? Any other suggestions?
ALso, how did you get all the Deal Pipeleline STages ( Lifecycle Stages you say) into MA if its not a field in Leads? THX!

[raypolanco_]

Can you sync Zoho contacts into Automation without the emails ?

[stephensandor]

Thanks Wayne Great Product Tutorial. ZC and ZMA are now both on the Zenatta Probably List. For a long time you guys have said don't go near ZMA so I guess it's off the naughty list. I am using Campaigns and finally got it settled for my basic weekly and monthly emails. I know previously you couldn't have ZMA and ZC connected at the same time. Is this still the case or can you operate both now? Not that I want to but as I set up ZMA I would like to use ZC and then turn it off (or just don't use it) to use ZMA. I did struggle with the ZC workflows so this looks much easier 🙂

[angstrom]

I have Zoho One, but my ZMA does not look like this. I must have 1.0?

[mistermosa]

Marketing Automation 2.0 is much better than the first version. Seems like it’s time to switch from Campaigns!

[nickmitchell]

The journey builder in ZMA is SO much better than the one in Campaigns. Looks way cleaner. I've been begging them to update Campaigns' builder.

[deusxpotatus]

Hi awesome video, can you create a video on the new migration option from ZMA 1.0 to 2.0?

[sreekanthuppusetti]

This guy completed marketing automation without calling meta or X. Seems this is helpful for people getting leads from website 😂