Episode 65 - Erica Rankin Talks Building Your Brand With LinkedIn

Welcome to episode 65 of The Business Life of Husband and Wife Podcast! Today, we have a special guest, Erica Rankin, co-founder of Bro Dough, a company that makes delicious, protein-packed cookie dough that's safe to eat raw. Erica is here to share her expertise on how businesses can use LinkedIn to build a personal brand and reach their target audience.

First, let's dive into why LinkedIn is such a powerful platform for businesses. LinkedIn is the only social media platform that is solely for business professionals. It's a place where people go to network, find new job opportunities, and connect with other like-minded individuals in their industry. With over 700 million users, LinkedIn is a goldmine for businesses looking to establish themselves as thought leaders in their industry and build brand awareness.

So how can businesses effectively use LinkedIn to build a personal brand? Erica suggests starting with your profile. "Your profile should be optimized to reflect your personal brand and showcase your skills and experience. Use keywords that align with your industry and make sure your profile photo is professional and high-quality." Additionally, Erica recommends regularly posting content on LinkedIn that's relevant to your industry and provides value to your audience. "This could be anything from sharing industry news and trends to providing helpful tips and insights. The key is to establish yourself as a thought leader in your industry and build trust with your audience."

Another important aspect of building a personal brand on LinkedIn is networking. "Connect with other professionals in your industry and engage with their content," says Erica. "Comment on their posts, share their content, and send them personalized messages to establish a relationship. Building a strong network on LinkedIn can lead to new business opportunities and partnerships."

It's also important to stay active on LinkedIn and engage with your audience. "Respond to comments on your posts and share content that your audience will find valuable," advises Erica. "By consistently providing value and engaging with your audience, you'll build a strong personal brand and establish yourself as a trusted authority in your industry."