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KITKAT Case Study | YouTube Needs a Break
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In an impulse category where brands fought for top-of-mind attention, KITKAT needed to reclaim its break territory and stand out from competition.
Our audience are heavy consumers of YouTube but when it comes to ads... they usually get frustrated by them, especially when they get in the way of their “breaks”. So, we did things differently; and turned a reach-based platform, into an engaging one! Starring ‘Mr. YouTube’.
We went for personalization at scale: it felt so personal, consumers were conversing with the brand in ways they never expected; helping KitKat reclaim its position as the one true ‘breaker’.
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Follow KITKAT Arabia:
Our audience are heavy consumers of YouTube but when it comes to ads... they usually get frustrated by them, especially when they get in the way of their “breaks”. So, we did things differently; and turned a reach-based platform, into an engaging one! Starring ‘Mr. YouTube’.
We went for personalization at scale: it felt so personal, consumers were conversing with the brand in ways they never expected; helping KitKat reclaim its position as the one true ‘breaker’.
Follow PUBLICIS ME:
Follow KITKAT Arabia:
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