Samsung 8 360 Nelson mandela bridge

Client: Samsung
"Samsung helped people see South Africa in a way they’d never seen before: borderless."

Challenge:
The launch of the Samsung S8’s never-before-seen borderless screen display deserved a never-before-seen borderless digital experience.

Insight:
What could we do that people had never seen before? How could we approach this from a new angle? We threw ideas up into the air, stared at the heavens waiting for inspiration, only to realise the sky’s the limit (literally).

Solution:
We took to the skies of South Africa. Drone technology was limited at the time so we did what had to be done: we rigged a customised drone with Samsung’s 360 camera and captured footage of some of South Africa’s most-loved sights. From there we built a digital campaign housing the 360-degree video content on Facebook so people could see South Africa in a way they’d never seen before.

Collaborators: Incredible Connection

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