8 Ways to Market Your Small Business like a Tech Start Up

For this Expert Sit Down, we were joined by Dino Decespedes, founder of Hockeystiq, a marketing advisory firm for small businesses. Dino is a marketing and brand strategist and startup industry veteran with proven experience in increasing lead volume and sales conversion rates.

In this Sit Down, Dino is sharing the 8 ways any small business can market like a tech startup. Many owners and entrepreneurs feel stuck, lacking connections, know-how and big-time budgets. But they, and you, can be as strategic and successful as the pros when you utilize Dino’s tips:

Flip your funnel
Maximize use of data
Sprints and experiments
Precisely define your targets
Reimagine messaging and your 10x difference
Get marketing involved
Understand trade-offs
Don’t wait for the next release

Watch the full video for more on each of these essential small business marketing tips.

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