Mirrorball - Amstel 'The Official Beer Of The Burger'

As the lead agency for Amstel Beer, Mirrorball created “The Official Beer of the Burger” program and brand platform. To support this new position, we created a new set of brand assets that were deployed at burger joints nationwide. To gain media attention and credibility Mirrorball activated celebrity hosted food festivals and burger competitions, making Amstel a staple with every Burger in America.