geeks+gurus: How Ulta Beauty digital services shine for the holidays

For many online retailers, the bulk of sales happen during the holiday season. It is critical everything goes off without a hitch.

In this session, longtime digital services veteran Omar Koncobo, IT Director of Ecommerce/Digital and Marketing Systems at Ulta Beauty discusses his top tips for successful holidays learned from seasons past:

When to start preparing for the holiday traffic spikes
Lessons learned from Ulta on scalability
When things go wrong — spotting problems and fixing them fast
Managing costs and preparedness
The secret to delivering a great customer experience