How investors assess your corporate finance. Private placement, equity crowdfunding, IPO, STO.

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Technological development and regulation and the rise of social media had tremendous effects on the entrepreneurial finance market.

Equity Crowdfunding (CF) in its various forms has developed into a standard tool for raising seed capital in some industries, as well more traditional entrepreneurial finance segments, such as the venture capital (VC) or initial public offering (IPO)

In a utility token issue, a venture sells tokens with the promise that these tokens will have some utility in the future. In an STO, the tokens that are sold are deemed securities (equity or debt).

Multilateral Trading Facilities (MTFs) and alternative markets represent cheaper yet official trading platforms on which growing businesses in Europe may sell shares. They are positioned as direct alternatives to venture rounds and initial public offerings (IPOs).

To understand and value a company, investors examine its financial position by studying its financial statements and calculating certain ratios. To determine market value, a company's financial ratios are compared to its competitors and industry benchmarks.

Investors looking to pinpoint potential investment opportunities will review various growth ratios, such as revenues and earnings, the price-to-earnings (P/E) ratio, the price-to-earnings-to-growth (PEG) ratio, and return on equity (ROE). A company with high earnings per share (EPS) is considered more profitable, leading investors to pay more for the company.

There are at least three factors that define what multiplicators the market will accept:
🔸 The aforementioned growth rate
🔸 Liquidity
🔸 Cost of capital

Dividends are usually paid out quarterly for most dividend-paying U.S. stocks. Some stocks and other investment vehicles even pay out a monthly dividend, which further exacerbates the stark difference between dividend yield and capital appreciation. Examples of assets that may appreciate over time: real estate, precious metals, art, stocks. Examples of stocks that generated most of their total return through dividends, are Microsoft (NASDAQ: MSFT).

The velocity of money is a measurement of the rate at which money is exchanged in an economy.

Let us know your feedback and suggestions on the topics you would like us to cover in our next videos in the comments below.

00:00 - Begining
00:54 - Growth Rate
01:39 - Dividend-based returns vs asset appreciation
02:33 - P/E or other multiplicators
06:04 - Unit economy and the velocity of money
08:29 - Discounted cash flows and IRR
10:17 - Risk-return ratio
11:16 Know thy investors
12:06 - Importance of the story
13:15 What if metrics are not good enough or too good?
14:00 - Last words

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