Glew Academy, Video 2: Lifetime Value

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This video will teach you about one of our all-time favorite metrics: lifetime value. It's one of the most important (and most difficult) pieces of ecommerce analytics for most merchants, but understanding LTV can help you better understand the value of your customers, products and channels - and help you make smarter longterm decisions that drive profitability. Watch to learn how LTV can help you grow your business!
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Love this one! AOV x Purchase Frequency = LTV

laurabrooks
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