The Secret Battle of Football Brands

EURO 2024 is more than a football tournament—it's a marketing battleground. With over 5 billion viewers, brands like Adidas, Nike, and Puma are vying for attention. While Nike leads with 9 teams and Adidas with the best-selling kits, an unexpected player stole the show.

⏱ Timestamps
00:00 The Battle of the Brands
00:45 The Teams
02:18 The Players
03:15 The Outsider

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#euro2024 #football #nike #adidas #athleticinterest

[AthleticInterest]

Good luck to England (Nike) and Spain (Adidas) for the final 🥳! Who do you think will make it?

[nelsonromero]

So how did Nike lost? Your title makes 0 sense and you don’t explain anything. Literally you made a video showing the shirts and which brand has which teams but have 0 arguments and said nothing at all.

[LeeJin-oy]

Nike rapidly loosing weight in football in recent years while there stock price is plummeting.

[adityakamble]

Nike doesn't do well accept USA even they lost indian cricket team and adidas is current sponsor

[FerDeath]

I was in Germany during the Euros and Nike was depressing, they didn't have stock of anything, barely any Ads on the streets, nothing. I was in many cities (Berlin, Cologne and Munich) and couldn't find anything from Portugal. I wanted to buy a Ronaldo jersey and they didn't have nor fan or player version of home and away telling me it was sold out. Neither jackets, training stuff, nothing... They have Mbappe and Ronaldo and barely use right their stars, in every Adidas there was stock of jerseys and they push their stars like Bellingham, Kross and Messi selling jerseys with their names and having giant ads on the streets. It's no mistery that other brands are stealing they stars because they don't use them right and the stars themselves don't find them valued by the brand.

[amalgeorge]

Chelsea's awful looking home kit for 24-25 shows how little Nike care. Barring one or two kits, all of their designs have been atrocious for years now.

[sundaydriver]

Nike is a very American brand to me, while adidas is European, it’s natural for them to dominate at Euro 2024

[AtTheBridgePod]

Just look at the Chelsea home kit for 2024/25, that’s how Nike lost interest, awful kits

[kurtwagner]

Nike came with very boring uninspired kits overall. Feels like they really dropped the ball.

[ImmortalKitsune]

I love seeing Nike lose, they wouldn't even care about football if adidas wasn't there making so much money.

[timoscholts]

Haha you thought the finals would be Nl vs Spain, me too! But unfortunately it is england

[ZetaCG]

The Check24 Jersey became iconic in the german public, altough it was the cheapest one.

[asdfghjkl]

I think a large part of this is also how well Nike and Adidas used social media. I think Adidas has been killing it this tournament, taking candid pix from the game and using those as their media post, as opposed to the pre-fabricated & generic Nike post

[salvymemeguy]

2014:
You Risk Everything to Win Everything
(Best Nike football ad btw)

2024:
You Risk Everything to Lose Everything

-From a Messi fan who has more Adidas Football gear ⚽️
⭐️⭐️⭐️
🇦🇷🐐

[TheAmazingStarLord]

Nike was and is still today the leading sports kit manufacturing brand throughout the world, does'nt matter how many shirts they were able to sell or how many of their sponsored players or team performed well in the Euros .

[bastiantakuya]

The old title of the video "How Nike Lost European Football",
The New title "How Adidas bullied Nike"

The content of the Video : Forget the titles. Lets talk about Check 24.

[dinosutra]

Simple
Messi : Adidas
Loser Pencamel: Nike
Hence, Nike Lost

[Ulutv]

Guys we can't allow a channel of this quality to have less than 1.5m subs 😭

[Gudha_Ismintis]

Hummel: Been chillin on my jack jones since Euro 92

[damon-burton]

It's amazing how they were able to leverage the popularity of Euro 2024 to gain so much exposure without spending a dime on traditional advertising. It's a great reminder that creativity and innovation can still pay off in today's digital age.